Your CRM has all the data.
None of the answers.
We turn your messy go-to-market data into metrics your whole team can trust. One number. Every team. Every time.
| Name | Company | Stage | Deal Amt | Close Date | Owner |
|---|
| Name | Company | Lifecycle | ARR | Close Date | Owner | DQ |
|---|
Built on a modern go-to-market stack
The Problem
Sound familiar?
The next best action to protect and grow revenue should be obvious. But your data stands in the way.
Multiple versions of the truth
Sales says $1.2M in pipeline. Marketing says $800K. Finance has a third number entirely. Same CRM, three different realities.
Reports take weeks (and weekends)
Board meeting Monday. You'll spend your weekend rebuilding the same reports from scratch. Again.
AI that makes things up
You bought the AI tools. They confidently generate answers from data that's incomplete, duplicated, or just wrong.
The messy spreadsheet layer
Between your CRM and actual decisions sits a graveyard of spreadsheets nobody maintains and everybody depends on.
The "just hire a data engineer" advice
Great idea if you have $180K, six months to onboard them, and a plan to teach them your entire GTM motion.
Just updated the Q4 dashboard
dash.company.com/q4-pipeline
Stalled decisions
Nobody trusts the numbers enough to commit. So every decision gets re-litigated — until someone just goes with their gut anyway.
Nobody ships a software product without tested, version-controlled data behind it.
But somehow, we expect revenue leaders to make million-dollar decisions on raw, messy CRM data.
How It Works
From raw data to real answers
Your CRM and revenue tools flow in. Trusted, AI-ready metrics flow out. Every day, automatically.
CRM Health Scan
Know exactly where your CRM is leaking revenue.
We scan your CRM daily to see exactly where your data is breaking down — categorized by severity, object type, and business impact.
| Name | Company | Stage | Deal Amt | Close Date | ||
|---|---|---|---|---|---|---|
| SCSarah Chen | [email protected] | Acme Corp | Closed Won | $0 | Mar 14, 2025 | |
| MTMike Torres | — missing | Brex | Qualified | $42,000 | Jun 1, 2025 | |
| JPJake ParkDUP | [email protected] | NovaTech | Proposal | $18,500 | Apr 22, 2025 | |
| JPJake ParkDUP | [email protected] | NovaTech | Demo | $18,500 | — missing | |
| LKLisa Kim | [email protected] | — missing | Negotiate | $67,000 | Jan 15, 2024 | |
| RORyan O'Brien | [email protected] | Flux AI | — missing | $31,000 | May 30, 2025 |
Book a call"Bad CRM data costs B2B companies 12% of revenue."
We make sure yours isn't one of them.
GTM Analytics Engine
The dashboards your board actually wants to see.
A pre-built library of production-grade GTM metrics and dashboards. Crafted by RevOps experts. Built on verified data.
AI-Ready Infrastructure
Become Agent-Ready.
AI agents are only as good as the data underneath them. We give them clean pipelines, documented fields, and tested metrics — so they answer with facts, not hallucinations.
What would you do with revenue data you actually trust?
Book a callIs This You?
Who we work best with
Your team actually uses your CRM
It doesn't need to be perfect — but the data needs to exist. Reps log activity, deals move through stages.
$1M+ ARR with a real sales team
Past founder-led sales. Pipeline stages, quota-carrying reps, and revenue numbers someone is accountable for.
A revenue leader (or RevOps team) who owns this
A VP Sales, CRO, or Head of RevOps with the mandate to act on what the data reveals. Not a side project.
Metrics that don't tie out across teams
Sales says one pipeline number, marketing says another, finance has a third. Board prep is a fire drill.
You have portfolio companies with GTM data problems
Your companies are scaling past founder-led sales but don't have the data infrastructure to match.
Board meetings surface data trust issues
Different pipeline numbers from different leaders. Forecast accuracy is a known gap across the portfolio.
You want a repeatable playbook, not one-off fixes
A standardized data platform that can deploy across multiple companies — not a different consultant for each one.
AI-readiness is on your roadmap
Your portfolio companies want to adopt AI for forecasting and GTM insights, but the underlying data isn't ready.
GTM Mini Diagnostic
Not sure if your revenue data needs work?
12 questions · 5 minutes. Get an instant benchmarked report for your company's revenue data — from CRM adoption to pipeline hygiene.
Your pipeline data is unreliable
Gaps across your revenue stack mean decisions rest on incomplete data.
How We Work Together
Start with a free audit. Deploy in weeks, not months.
No long contracts. No vendor lock-in. More affordable than an in-house team. You own everything we build.
Book an Intro Call
See if GTM Eng is the right fit for your team.
30 minutes to talk through your GTM challenges and where your revenue data might be falling short. No pitch. No agenda.